Hidden Gems You’ve Probably Driven Past Without Knowing in Prescott, WI

Tucked between river views and rolling bluffs, Prescott, Wisconsin may be known for its location—but it’s what you don’t notice on your first pass through town that makes it unforgettable
Here are five hidden gems worth slowing down for:
Freedom Park Overlook
You’ve probably seen the sign, but did you know one of the best views in the state is just a short walk from the Great River Road Visitor Center? Follow the path past the exhibits and you’ll find panoramic views where the St. Croix and Mississippi Rivers meet—especially stunning at sunset or after a snowfall.
The Alley Behind Broad Street
Downtown Prescott is charming, but the alley behind Broad Street is where the murals live. It’s a colorful, ever-changing backdrop for photos and a perfect reminder of the town’s creative side. Bonus: you’ll find tucked-away entrances to art spaces and speakeasy-style doorways.
Ptacek’s IGA—And Their Famous Donuts
It might look like your average small-town grocery store, but Ptacek’s bakery counter is a sweet surprise. Their donuts are locally famous—especially the long johns and maple-glazed twists. Grab one with a coffee and feel like a true local.
The Hidden Trail at Magee Park
Most visitors come to Magee Park for the sledding hill or views of the river—but few wander to the back of the park where a small wooded trail winds along the bluff. It’s quiet, peaceful, and especially beautiful after a fresh snowfall.
The Riverwalk Path Behind the Marina
Most people stop at the boat launch or restaurants, but if you follow the marina toward the back, you’ll find a quiet little path with benches, perfect for a private view of the St. Croix. Early morning? Peaceful. Sunset? Magical.
The Breakfast Sandwich at The Twisted Oak Coffee House
Most visitors stop here for coffee, but the hidden win? Their hot-pressed breakfast sandwich with melted cheddar, eggs, and sausage. It rivals anything from a big brunch spot—and you’ll skip the wait.
Daily Specials at The No Name Saloon
While the bar’s quirky name draws curiosity, the locals come for the rotating daily specials. Think hand-breaded chicken, prime rib sandwiches, and Friday fish fry—all without fanfare.
Winter Bonfires at The Cove’s Rooftop (for guests)
If you’re staying overnight at The Cove Guest House, you might be surprised to find fire tables and blankets waiting for you upstairs. Many guests miss this gem entirely—but it’s the perfect way to warm up and unwind with a view of downtown.
Want to uncover more small-town surprises?
Start with a weekend in Prescott—and let the hidden gems reveal themselves. Book your stay today
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